Sunday, 25 March 2012

Evaluation 3- What have you learnt from audience feedback?

Without audience feedback Yasmin and I wouldn't have been able to create a piece of cinematic surrealism which others understood and found challenged normal cinema genres. 
The audience allowed us to learn which idea was better and what we should change this was key in making a successful film as you are usually blinded by your own ideas to know whether it actually will be popular or whether you just like it because you created it. Yasmin and I used audience feedback on a number of things from the title of our film to the actual synopsis of our film, this gave us the encouragement to challenge ourselves to create something more surreal. 
For every idea we had I created a questionnaire and handed it out so I could see who our key demographic would be and how we could improve our film.
Below is a screen shot of the final questionnaire I handed out and the results I received.










Yasmin shared on Facebook our rough footage and tagged me in it so both our friends could comment on the film. Below are the comments













After this I asked the people, who had commented, how we could improve most said they found it hard to understand the narrative. I decided that we should add small bits of dialogue, which I created in Garage Band and then added onto the original soundtrack. Without the audience feedback we wouldn't have known that the story wasn't resonating with the public as it was hard to understand why she was doing certain things. Networking sites such as Facebook and Twitter are so good for feedback as it's instant and millions of people can see it not just our friends which meant we also got more honest opinions. It also meant that people who wouldn't have necessarily watched the film did, which meant we got a more varied opinion which is necessary for a successful film. Although the audience feedback is important it was crucial for me to get my vision across which did mean that I didn't follow all the audience feedback, the most important thing I learnt from the audience feedback was what advice to take and which not, from this I could see who my target audience were.


Once Yasmin and I had our final draft for our film I showed it to people within sixth form here were some of the comments.


" I really like how you have added in some dialogue, I think you have added the right amount of dialogue without it losing its surrealism. I think that this is the best draft you have shown me, I think that the directing and editing are very good."- Amy Durigan

" I can't believe that you made these out of still photographs! I think the whole concept is really great." - Nicola Tee

" I really like the lighting that you have used, used with the edited images makes the film look really surreal. I like the fact that you have done something experimental and challenging rather than something safe but boring" - Luke Brown

From the above comments I could see that the changes that we made from the previous feedback had worked. It also showed Yasmin and I that without feedback we wouldn't have been able to create a piece of cinema that more people will like and enjoy. Although we listened to and appreciated audience feedback it was important that we didn't change everything just suit the audience as it's normal for some people not to like a particular film. I also didn't want our film to change to much as it was my vision and what I wanted to portray to audience even if some audience members didn't enjoy it.
 


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